Beyond the campaign.
Every region has experiences worth travelling for. The challenge isn’t having them. It’s making them dia traveller is ready to commit.
Too often, government tourism programs are built in response to a crisis. An event disrupts visitor numbers. A recovery fund is announced. A marketplace goes live to move money quickly, then winds down once the immediate pressure eases.
That model works for what it’s designed to do. But it leaves a gap. When the campaign ends, so does the infrastructure. The next time a disruption hits, the build starts again from scratch.
And in between, the region misses the visitors who were looking and couldn’t find a simple way to book.
Campaign ends. Infrastructure disappears.
Every week spent in procurement, build, and onboarding during a crisis is a week your operators aren’t trading and your region isn’t visible to travellers ready to book.
What a destination marketplace actually needs to do.
A well-built destination marketplace gives travellers a single, credible place to discover and book. It gives government agencies real visibility into how tourism spend is moving and the capability to quickly respond to a crisis with economic stimulus programs.
Dable & bookable
A single, credible place for your destination management. Travellers can discover and book experiences across the entire region in one digital presence .
Operator-first onboarding
Infrastructure built to last, with onboarding that works for small businesses with limited digital capability. Not stood up quickly and dismantled.
Real-time reporting
Reporting that gives program managers the data they need to demonstrate impact to stakeholders and secure continued investment.
Why government bodies choose Nabooki.
Nabooki has built and operated tourism marketplace programs for SA Tourism Commission and Tourism Tasmania. That track record means we understand the full lifecycle.
We understand government procurement
We can provide the security, privacy, and data sovereignty documentation your team needs to progress approvals. We prepare capability statements and can support multi-stakeholder governance requirements throughout the engagement.
We understand your accountability
Program managers need to demonstrate that public investment has delivered measurable outcomes for the regional economy. Nabooki’s real-time reporting dashboard gives you the data to do that: bookings, operator participation, visitor spend, and geographic distribution, available when you need it.
Infrastructure, not an intermediary
Operators who participate in a Nabooki-powered program keep their customer data and pay low or no commission on program bookings. When the program wraps, operators leave with stronger direct booking capability, not a new dependency to manage.
Proven economic impact at scale.
The Nabooki-powered SA Coast is Calling program delivered measurable, demonstrable returns for the South Australian economy through marketplace infrastructure that works. The program received over 2 million consumer registraion and boasted a remarkable 67% redemption rate.
Economic impact for South Australia
What working with Nabooki looks like.
Every government engagement is scoped to your program’s specific objectives, timeline, and accountability requirements. We work with your team from initial scoping through delivery.
A curated destination experience
A single place to discover and book experiences across the destination, giving visitors the confidence to commit.
Onboarding that meets them where they are
Support designed for small businesses regardless of their current level of digital capability, building lasting direct booking strength.
Reporting that demonstrates impact
The methodology documentation your team needs to demonstrate impact to ministers, boards, and the public.
Hear from our happy customers.
This programme has been a lifeline [for South Australian tourism operators]. This is exactly how a purpose built government stimulus should be.
Providing ease of booking for consumers via a branded marketplace that was able to integrate with our Discover Tasmania website was a key requirement of the THV program.
To think we only had a signed contract about four weeks ago, to build a whole platform, onboard 240-odd operators, conduct a successful ballot and now have over 3600 real bookings come in for our tourism industry is just unbelievable.
We really appreciate your patience and professionalism with the e-vouchers program. You’ve been fantastic to work with, and very accommodating. Despite all of the ‘complexities’ of the program, venues are enjoying the opportunity, as are artists. So we’re doing a good thing for the industry.
The enterprise version of the nabooki solution provides fully fledged customer, staff and resource management for major national chains. Groupon Australia works with more than 8,000 merchants every year and the merchants that have adopted the nabooki tool have shared overwhelmingly positive reviews. We particularly appreciate the scalability of the nabooki solutions.
What you’re risking by waiting.
The cost of building a marketplace from scratch when a crisis hits is not just financial. It’s speed. Every week spent in procurement, build, and onboarding is a week your operators aren’t trading and your region isn’t visible to travellers who are ready to book.
A campaign, not a construction project.
A destination that already has live marketplace infrastructure can respond to a disruption with a campaign, not a construction project. That’s a meaningful difference in how quickly economic stimulus reaches operators on the ground.
Let’s build your destination’s future.
If your region is planning a tourism marketplace program, expanding an existing one, or exploring what permanent destination platform infrastructure could look like, we’d welcome a conversation.
