Tour guide facing the camera with a group behind them

About Nabooki

Built for the people who make tourism happen.

Nabooki exists for one reason: to give tourism businesses technology that works in their favour. Tour operators. Attractions. Government programs. Three different problems. One company that knows how to solve them.

We learnt what operators needed by working with them.

Nabooki started by building marketplace and booking technology across a range of sectors. But the more we worked inside Australian tourism, the clearer the problem became.

Tour operators were being squeezed from both sides: OTAs taking 15 to 30 per cent for distribution, and then booking software taking another commission on top of every direct booking the operator worked hard to generate themselves. It wasn't a technology problem. It was a commercial model problem.

So we focused. We built booking infrastructure on a simple monthly subscription, with no commissions on direct bookings, so operators can keep what they earn. And we took what we learnt building government marketplace programs and put it into a platform purpose-built for tourism at every scale.

What we do

One platform. Three
ways to power tourism.

For independent tour and activity operators

Professional booking infrastructure on a simple monthly subscription. Own your customer relationships, manage your availability, and grow direct bookings alongside your existing channels. No commissions on direct bookings. No lock-in.

For ticketed attractions and venues

Enterprise-grade ticketing built around how your attraction actually runs. Timed entry, access control, POS, yield management, and reporting configured to your operation, not a generic template.

For state and regional government programs

Marketplace infrastructure for tourism stimulus programs, regional voucher initiatives, and economic development campaigns. Trusted by the South Australian Tourism Commission and Tourism Tasmania.

What we stand for

Technology should serve the business using it.

Transparent

Pricing you can understand, terms you can plan around, and no hidden fees that scale with your success. What you see is what you pay.

Trustworthy

We’ve delivered for state governments, large attractions operators, and independent tour businesses. We back what we build.

Forward-thinking

Tourism is changing. The technology serving it should too. We invest in the platform so our customers don’t have to chase solutions every time the industry shifts.

Our team

Meet the people behind Nabooki.

We're a small, focused team. That means every client gets people who actually know the product, understand the industry, and are invested in the outcome.

Richard Tenser

CEO

Nataliya Klymenko

Product Director

Kate Brown

Business Support Manager

Designed for the Australian tourism market. Ready for wherever your business takes you.

Nabooki is Australian-owned and operated. We understand the conditions Australian tourism businesses work in: seasonal demand, reliance on OTA channels, thin margins, and the pressure to convert hard-won visitors into direct, repeat customers. That's the context we build for.

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